Chris BoydJun 125 minBoth clients and agencies would benefit from the end of the new business pitch.Another look at the flawed new business pitch process.
Chris BoydJan 22 minDon’t sweat your job over AI, if you’re a creative.I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in...
Chris BoydJan 26, 20232 minLet's ponder – how can agencies be better?I found an amusing old X/Twitter feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are just...
Chris BoydSep 2, 20223 minAre you using Split Testing yet?Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...
Chris BoydOct 15, 20215 minTime To Think About Customer Experience Is NowA recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what...
Chris BoydOct 15, 20214 minIf your agency can’t write a one-page creative brief, it will cost you money.It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it...
Chris BoydOct 15, 20218 minMarketing Brands During A Recession, Or WorseWe’re in uncharted waters with the impacts of the Coronavirus. Even the 2008 crash and its recession won’t serve as a guide as there has...