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Chris Boyd
Jun 125 min read
Both clients and agencies would benefit from the end of the new business pitch.
Another look at the flawed new business pitch process.
Chris Boyd
Jan 22 min read
Don’t sweat your job over AI, if you’re a creative.
I asked ChatGPT: ‘Do you think logically or illogically?’ It replied: “I process information logically based on patterns and context in...
Chris Boyd
Jan 26, 20232 min read
Let's ponder – how can agencies be better?
I found an amusing old X/Twitter feed 'I hate my ad agency' that contains common gripes from clients about their agencies. Some are just...
Chris Boyd
Sep 2, 20223 min read
Are you using Split Testing yet?
Facebook A/B testing, or 'split testing', can be your best pre-campaign strategist, so why don’t more marketing managers use it? As a...
Chris Boyd
Oct 15, 20215 min read
Time To Think About Customer Experience Is Now
A recent live poll of marketing managers by the Marketing Association revealed how they were intending to adjust their plans for what...
Chris Boyd
Oct 15, 20214 min read
If your agency can’t write a one-page creative brief, it will cost you money.
It may seem like a trivial aspect of your marketing process compared to your overall strategy, budget or media plan for example, but it...
Chris Boyd
Oct 15, 20218 min read
Marketing Brands During A Recession, Or Worse
We’re in uncharted waters with the impacts of the Coronavirus. Even the 2008 crash and its recession won’t serve as a guide as there has...
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